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Privacy Policy

Privacy Policy

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Notice of the responsible party" in this privacy policy.

How do we collect your data?

Your data is collected partly because you provide it to us. This may include data you enter into a contact form, for example.

Other data is automatically collected or collected with your consent when you visit the website through our IT systems. These are mainly technical data (e.g., internet browser, operating system, or time of page access). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other service requests.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Additionally, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to file a complaint with the responsible supervisory authority.

You can contact us at any time regarding this or any other questions about data protection.

Analytics tools and third-party tools

When visiting this website, your browsing behavior may be statistically analyzed. This is mainly done using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Strato

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter "Strato"). When you visit our website, Strato collects various log files including your IP addresses.

For more information, please refer to Strato's privacy policy: https://www.strato.de/datenschutz/.

The use of Strato is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data Processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service "Cloudflare". The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious internet traffic. Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web offering as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

3. General information and mandatory disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

When you use this website, various personal data are collected. Personal data are data that can personally identify you. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this happens.

We point out that data transmission over the internet (e.g., communication via email) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Note on the responsible party

The responsible party for data processing on this website is:

Gastro-Bedarf24 GmbH
Karlstr. 7, 47178 Duisburg

Represented by the managing directors authorized to represent individually

Mr. Denizhan Atasoy and
Mr. Buranedin Kurthisi

Phone: +49 176 64721955
Email: info@gastro-bedarf24.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, or similar).

Storage duration

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information on your device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is necessary for contract fulfillment or to carry out pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we cooperate with various external parties. This sometimes requires the transfer of personal data to these external parties. We only share personal data with external parties if this is necessary for contract fulfillment, if we are legally obliged to do so (e.g., sharing data with tax authorities), if we have a legitimate interest in the transfer according to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the data transfer. When using processors, we only transfer our customers' personal data based on a valid contract for order processing. In the case of joint processing, a contract on joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke a consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object at any time for reasons arising from your particular situation to the processing of your personal data; this also applies to profiling based on these provisions. You can find the respective legal basis for processing in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection according to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data concerning you for such advertising; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection according to Art. 21 para. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, especially in the member state of their habitual residence, workplace, or the location of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically based on your consent or to fulfill a contract, either to yourself or to a third party, in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

Information, correction, and deletion

Under the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time for this and for further questions regarding personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data but you require it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have filed an objection under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed – apart from its storage – with your consent or for asserting, exercising, or defending legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address bar changing from "http://" to "https://" and by the lock symbol in your browser bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are conducted exclusively over an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address bar changing from "http://" to "https://" and by the lock symbol in your browser bar.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

4. Data collection on this website

Consent with Usercentrics

This website uses the consent technology from Usercentrics to obtain your consent for storing certain cookies on your device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transmitted to Usercentrics:

  • Your consent(s) or the revocation of your consent(s)
  • Your IP address
  • Information about your browser
  • Information about your device
  • Time of your visit to the website
  • Geolocation

Furthermore, Usercentrics stores a cookie in your browser to associate the consents you have given or revoked. The data collected this way is stored until you request deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can recognize this by the eRecht24 logo appearing in the banner. To display the eRecht24 logo in the banner, a connection is made to the image server of eRecht24. The IP address is also transmitted here but is only stored in anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

The use of Usercentrics is to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Data Processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

CCM19

Our website uses CCM19 to obtain your consent for storing certain cookies on your device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter "CCM19").

When you enter our website, a connection is established to the servers of CCM19 to obtain your consents and other declarations regarding cookie usage. Afterwards, CCM19 stores a cookie in your browser to associate the consents given or their withdrawal. The data collected in this way is stored until you request deletion from us, delete the CCM19 cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The use of CCM19 is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR.

Data Processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

A merging of this data with other data sources does not take place.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact information you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been obtained; consent can be revoked at any time.

The data you enter in the contact form remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—especially retention periods—remain unaffected.

Request by email, phone, or fax

If you contact us by email, phone, or fax, your request including all resulting personal data (name, request) will be stored and processed by us for the purpose of handling your concern. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been obtained; consent can be revoked at any time.

The data you send to us via contact requests remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—especially statutory retention periods—remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the communication content. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and time). We also point out that, according to WhatsApp, it shares personal data of its users with its parent company Meta, based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication possible with customers, prospects, and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been obtained, data processing is carried out exclusively on the basis of that consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions – especially retention periods – remain unaffected.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the "WhatsApp Business" version.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that there is no automatic data synchronization with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the provider mentioned above.

Registration on this website

You can register on this website to use additional features on the site. The data entered for this purpose is used only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided completely. Otherwise, we will reject the registration.

For important changes, such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out for the purpose of executing the user relationship established by the registration and, if applicable, to initiate further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration is stored by us as long as you are registered on this website and is then deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like Button" while logged into your Facebook account, you can link the content of this website on your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after the transmission is not part of the joint responsibility. Our joint obligations are set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

X (formerly Twitter)

This website includes features of the X service (formerly Twitter). These features are provided by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For data processing of persons living outside the USA, the branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible.

When the social media element is active, a direct connection is established between your device and the X server. X (formerly Twitter) thereby receives information about your visit to this website. By using X (formerly Twitter) and the "Retweet" or "Repost" function, the websites you visit are linked to your X (formerly Twitter) account and shared with other users. Please note that as the provider of the pages, we do not have knowledge of the content of the data transmitted or its use by X (formerly Twitter). For more information, please see the privacy policy of X (formerly Twitter) at: https://x.com/de/privacy.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://gdpr.x.com/en/controller-to-controller-transfers.html.

You can adjust your privacy settings on X (formerly Twitter) in the account settings under https://x.com/settings/account change.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/2710.

Instagram

This website includes features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thus receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that as the provider of the pages, we do not have knowledge of the content of the data transmitted or its use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook or Instagram. The processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. Our joint obligations are set out in a joint processing agreement. You can find the full text of the agreement at: https://www.facebook.com/legal/controller_addendumAccording to this agreement, we are responsible for providing privacy information when using the Facebook or Instagram tools and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook and Instagram products. You can assert your data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

You can find more information about this in Instagram's privacy policy: https://privacycenter.instagram.com/policy/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

6. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only serves to manage and deliver the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quick and uncomplicated integration and management of various tools on their website. If consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and user origin. This data is combined into a user ID and assigned to the respective device of the website visitor.

Furthermore, with Google Analytics, we can record your mouse and scroll movements and clicks. Additionally, Google Analytics uses various modeling approaches to supplement the collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to and stored on a Google server in the USA.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

Google Analytics IP anonymization is enabled. This means your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on user behavior.

Data Processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-Commerce Measurement" feature of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This includes information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. These data can be aggregated by Google under a transaction ID assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). Additionally, targeted ads can be shown based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively analyze this data by, for example, examining which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can see whether the user has performed certain actions. For example, we can analyze which buttons on our website are clicked how often and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

More information about Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (formerly Facebook Pixel)

This website uses the Meta visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta ad. This enables the effectiveness of Meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Meta, making it possible to link to the respective user profile on Facebook or Instagram, and Meta uses the data for its own advertising purposes, in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/) can be used. This allows Meta to enable the placement of ads on Facebook or Instagram pages and other advertising channels. This use of data cannot be influenced by us as the site operator.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

We use the advanced matching feature within the Meta Pixel.

The advanced matching allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects, which we collect through our website, to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people interested in our offers. Additionally, advanced matching improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations jointly incumbent on us have been recorded in a joint processing agreement. You can find the full text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find more information about protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing feature "Custom Audiences" in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen disable. For this, you must be logged into Facebook.

If you do not have an account with Facebook or Instagram, you can disable usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

The Meta Conversion API allows us to capture the interactions of website visitors with our website and forward them to Meta to improve advertising performance on Facebook and Instagram.

This includes, in particular, the time of access, the accessed website, your IP address, and your user agent, as well as possibly other specific data (e.g., purchased products, shopping cart value, and currency). A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations jointly incumbent on us have been recorded in a joint processing agreement. You can find the full text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find more information about protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing feature "Custom Audiences" in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen disable. For this, you must be logged into Facebook.

If you do not have an account with Facebook or Instagram, you can disable usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Data Processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers takes place.

For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor's stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated data scraping and from SPAM. If the corresponding consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, as far as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

The company holds a certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

8. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, design, and modify our contractual relationships. Personal data about the use of this website (usage data) is collected, processed, and used only to the extent necessary to enable or bill the user for the use of the service. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after the order is completed or the business relationship ends and any applicable statutory retention periods have expired. Statutory retention periods remain unaffected.

Data Transfer Upon Contract Conclusion for Online Shops, Retailers, and Goods Shipping

When you order goods from us, we pass your personal data to the shipping company responsible for delivery as well as to the payment service provider responsible for payment processing. Only the data necessary for the respective service provider to fulfill their task is disclosed. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. If you have given the corresponding consent according to Art. 6 para. 1 lit. a GDPR, we will pass your email address to the shipping company responsible for delivery so that they can inform you by email about the shipping status of your order; you can revoke this consent at any time.

Payment Services

We integrate third-party payment services on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contractual and privacy policies of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract execution) as well as in the interest of a smooth, comfortable, and secure payment process (Art. 6 para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's privacy policy at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google's privacy policy here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details about Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Sofortüberweisung

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). Using the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin fulfilling our obligations. If you choose the payment method "Sofortüberweisung," you transmit the PIN and a valid TAN to Sofort GmbH, which uses these to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. It then promptly sends us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft, and the existence of other accounts and their balances are also checked automatically. In addition to the PIN and TAN, the payment data you enter as well as personal data are transmitted to Sofort GmbH. The personal data include first and last names, address, phone number(s), email address, IP address, and, if applicable, other data required for payment processing. Transmitting this data is necessary to unequivocally verify your identity and prevent fraud attempts. Details about payment with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify Payment").

Details can be found in Shopify Payment's privacy policy: https://www.shopify.de/legal/datenschutz.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter "American Express").

American Express may transfer data to its parent company in the USA. The data transfer to the USA is based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

For more information, please refer to American Express's privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the USA. The data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter "VISA").

The United Kingdom is considered a data protection safe third country. This means that the UK has a level of data protection equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For more information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.